Directorio Deco by Gloria Gonzalez

In Conversation

In Conversation: Kirill Istomin

After completing his fine arts degree in interior design and decoration at Parsons School of Design in New York, Kirill Istomin began his career with one of the leading New York society interior design firms, Parish-Hadley.  He started his own firm, Kirill Istomin Interior Design and Decoration, in 2002 with offices in New York and Moscow. Maintaining the main focus on high-end residential and commercial interior design and decoration, the company manages projects in France, Italy, Russia, Kazakhstan, the United States, and Great Britain.

Istomin has become known for his exuberant interiors filled with colour, sumptuous fabrics and exquisite details. In today’s conversation, we are getting to know the  interior designer with the most opulent eye,

Kirill Istomin portrait by Mikhail StepanovKirill Istomin portrait by Mikhail Stepanov

Dear Kirill, first of all, I would like to know when did your passion for interiors start?

I decided to become an interior designer when I was around 8 years old. I was very much inspired by ‘La Traviata’ movie by Franco Zeffirelli. I was so amazed by the set design, that I wanted to recreate something like this on my own. My first decorating project was sofa throw pillows for my grandparents country house terrace – I designed round ones out of multicolored floral on yellow ground fabric trimmed with red fringe. Back then it seemed to me as a complete sensation! I thought Zeffirelli would have approved :)) ha ha!

Indoor winter garden with daybed by Kirill Istomin Indoor winter garden with daybed by Kirill Istomin

What are your biggest sources of inspiration?             

While studying at Parson’s, I received an internship at Parish-Hadley. It was an unparalleled experience! I was the youngest intern at the time, and the only foreigner to be ever employed by Paris-Hadley. Mr Hadley’s works are still a great inspiration to me. I also admire the whimsy and refined beauty of Russian historical 18th-century decor and architecture. Palaces of St. Petersburg are an eternal source of inspiration.

The dining room of Babe and William S. Paley’s Fifth Avenue apartment decorated Parish-Hadley. Architectural Digest John M. Hall Photography.

The dining room of Babe and William S. Paley’s Fifth Avenue apartment decorated Parish-Hadley. Architectural Digest John M. Hall Photography.

 

When it comes to decorating, how would you define your style?

I work in all styles, and I love color! Even if it’s a very stark, modern space, a touch of color makes it vibrant and inviting.

A storybook country house by Kirill Istomin. The client's collection of Russian icons is displayed in the daughter's study. The throw pillows are Lee Jofa and the cotton woven rug is from Vandra Rugs. WSJ

A storybook country house by Kirill Istomin. The client’s collection of Russian icons is displayed in the daughter’s study. The throw pillows are Lee Jofa and the cotton woven rug is from Vandra Rugs. WSJ

 

What’s the best advice you could give to someone who is trying to start their career in the interior design field?

Interior decorating requires a very broad education, from technical and practical aspects to more fundamental disciplines, like Art History. To develop your own style, you need to train your eye!  From my childhood until today, I’ve always loved looking at books and magazines and absorbing the images. Young designers are so lucky to have Instagram and Pinterest as their tool today…We didn’t have that when I was starting years ago.

A Summer cottage decorated by Istomin. Tour this chinoiserie filled home here. Fritz von der Schulenburg photography.

A Summer cottage decorated by Istomin. Tour this chinoiserie filled home here. Fritz von der Schulenburg photography.

 

Do you have any tips for mixing different prints in the same room?

I’m a huge fan of mixing different prints! It’s fun but requires an eye for edit.

Perfect Pattern mix by Kirill IstominDetail of a vibrant pattern mix on a project by Istomin shared on his Instagram

 

Who are the past or present interior designers that you admire the most? 

Among design legends that I admire are Henri Samuel, John Fowler, Rose Cumming, Mario Buatta, William Haines, and Stephane Boudin of Maison Jansen.

A Palm Beach bedroom by Mario Buatta. Architectural Digest. 
A Palm Beach bedroom by Mario Buatta. Architectural Digest. 

 

For more information visit http://www.kirillistomin.com

In Conversation: Rococo Interiors

ROCOCO Interiors describes it’s style as ‘classic English with a twist’ creating homes, not houses. Rococo loves nothing more than sourcing antiques, trawling through reclamation yards, auction houses, online platforms and flea markets to unearth great pieces to create rooms that people want to live in rather than reflecting a show home. Her approach to interiors means no budget is too big or too small, no task unimportant. From finding chairs to match a dining room table, to unearthing the perfect door knocker, Rococo takes pride in creating warm and welcoming home environments as well as sourcing items for them.

 In today’s conversation, we get to know the life and work of Rachael ‘Rococo’ Davis.

Rococo interiors

 

Dear Rococo, first of all I would like to know when did your passion for interiors start?

 My mother has always worked in the antiques and textiles business, so I have constantly been surrounded by creativity which has strongly influenced my style today. I grew up on the wilds of Exmoor where our home was filled with a mix of William Morris covered sofas, rustic farmhouse furniture, inherited pieces and numerous tapestries designed by my talented mother who was commissioned to produce work for many notable designers. My father was also an art dealer and specialised in sporting prints, so the art world and picture hanging was another area I must have subconsciously learnt. In fact I think a lot of this rubbed off on my siblings too. I am the youngest child and one of six and all bar one work in creative fields. My oldest brother has a joinery business (Lethbridge Lines) and two of my other brothers have a building and decorating business (Lethbridge London), so I guess you can say it’s in the genes! It’s really wonderful to share such a passion with the entire family. I’m certain my 7 month old daughter, Mimi, is getting an early fabric education when she is with me as my unofficial design assistant. She regularly accompanies me to markets and she seems particularly in love with the colourful interior at home – Robert Kime’s Sunburst wallpaper and Soane Britain’s Dianthus Chintz fabric are particular favourites!

Rococo interiors

My mother always involved me in choosing wall colours and helping to organise her office. So, the first room I essentially designed was my own bedroom – aged eight –  which was a dark blue and, funnily enough, similar to what I’ve recently had our kitchen painted at home. I think being brought up in a creative household allowed me to dream about creating stylish spaces for other people.

It was really in my late 20s however when I was spending a great deal of my spare time giving style advice and finding furniture for friends and family that I realised that while many people knew what they liked or wanted, they sometimes lacked the eye (or time) to be able to create the style or look they were after.

 

 What are your biggest sources of inspiration?

 Every day I find I am surrounded by inspiration, it is an essential ingredient to how I work. This might be an early morning walk in the park with our cocker spaniel, Edie, which gives me a chance to reflect on the day ahead, walking through the streets of London, visiting the V&A or at one of my Designer’s networking lunches at home where I meet so many other talented people in the industry. It might even be reading the latest copy of The World of Interiors or a new design book to add to my growing collection (Patrick Baty’s ‘The Anatomy of Colour’ being my latest).

 stunning table setting by Maria Castellanos for Rococo interiors 's last networking  lunch at home.A stunning table setting by Maria Castellanos for Rococo’s last networking  lunch at home.

Traveling is always a huge inspiration and it is no surprise that I am armed with oversized luggage on my return! Sussing out where flea markets are is the first thing I look up and my husband is now particularly used to the packing panic when it’s time to leave. Inspiration, setting goals and making a day as productive as possible is really important to me, especially when you are setting up on your own.

L'hotel Marrakech by Jasper Conran

L’Hotel Marrakech by Jasper Conran is among Rococo’s favourite destinations

Plates from Rococo interiors's ceramic collection. She bought these ones in person from the artist's studio on her  honeymoon on Italy's Amalfi coast.  Plates from Rococo interiors's ceramic collection. She bought these ones in person from the artist's studio on her  honeymoon on Italy's Amalfi coast. 

Plates from Rococo’s ceramic collection. She bought these ones in person from the artist’s studio on her honeymoon on Italy’s Amalfi coast. 

 

Any tips to adapt the English Country Style to modern times?

I find the best way to do this is to be brave, blend old pieces with new and never go by the book or what is seen as  ‘on trend’.

That’s why I like to describe my style as ‘classic English with a twist’, injecting plenty of colour and layering pattern where possible. Someone once told me not to change anything about my style and that has really stuck with me. My key to any design is making someone feel at home. Design is about bringing a room to life, creating warm and welcoming environments and filling it with pieces you love.  I am confident that all the treasures I bring into a home, whether it be matching, clashing, expensive or inexpensive will all work together.

I love to experiment with new ideas in my own home, I am forever changing the house around! You can make a flea market find or an old inherited chair look a million dollars in the right setting. You need to help bring pieces to life! I was brought up in the traditional English country style but when I had a home to decorate and make my own I didn’t necessarily want it to look like a dated country house or a junk shop full of clutter – I wanted it to be a wonderful balance full of the things I would enjoy seeing on a daily basis.

Here are a few of my tips to adapt the English Country Style to modern times:

Layer and mix everything, so long as you love it! I find this really makes a room unique and one you’ll naturally enjoy being in, which is the opposite of the overdeveloped five star hotel look which is so common nowadays. I find some things can take a while to find the right home, but there is always one eventually and if in doubt, store it. I mix old books with new books, bold patterns with simple patterns, bright colours with subtle tones. I usually focus on one element in the room in question and start from there. This might be a particular colour in a piece of artwork, a lampshade or detailing in a fabric.

Soane’ Britain’s Dianthus Chintz looks wonderful in this headboard designed by Rococo.

Take your time buying pieces (or hire me!) I can’t stress this enough. What I call ‘tick the box pieces’ might mean you have furniture to sit on at the end of the day, but those pieces are usually the ones you grow bored of quickly, are expensive and rarely good quality. I have heard so many people complaining that they’ve bought a sofa in a hurry and regretted it! Instead buy an old one and get it upholstered or perhaps change the cushions on your current sofa to give it a new look. Sometimes the small changes can be the most effective.  Our current old sofa has already lasted years and I know it will last many more. The seat cushions however were looking very tired so I have had new covers made in a wonderful Robert Kime ticking fabric which I snapped up at a fabric sale.

Brown furniture has had a lot of bad press recently. I don’t know why but it does mean there are now bargains to be had. It’s always a key ingredient in a room. You need to understand how much is too much, but you can also alter a piece to make it more contemporary. There is nothing more satisfying than picking up a beautiful piece with an irreparable cover (like they so often have) and getting it upholstered in a beautiful fabric you’ve had your eye on. You don’t even need that much fabric for a dining chair and it will transform the room.

 

Has Social Media helped you to develop your business?

Undoubtedly. Instagram in particular has given me an opportunity to share my style, finds and general inspiration. It was never going to be easy entering a competitive industry and I have done everything myself from designing my website to designing furnishings and now, a piece of furniture in the pipeline. I have also met many talented designers because of it so I have a lot to thank it for!

 

On her Instagram, Rococo shares glimpses of her beautiful home, travels, latest finds, and handpicked pieces for sale like these vintage brass shell sconces.

 

Favourite London store?

I’m sure you won’t be surprised when I say Liberty (if it was worldwide Svenskt Tenn in Stockholm would definitely be a close runner up!)

It is the most wonderful Grade II* listed, Tudor revival building, full of history and home to many unique and decorative pieces. I love its homely atmosphere where’ll you’ll even see fireplaces dotted around. It has also been a special place which I have many fond memories – from taking my niece on her first shopping trip in London to look at the Christmas displays, to sharing trips with my mother who always tells me something I didn’t know about the building.

It is guaranteed to be one of the first stops on a day out in London and at Christmas it turns magical (just so long as you don’t visit in peak times!)

 Thank you so much, Rococo!

Images: Tom St Aubyn and  ROCOCO  interiors

In Conversation: Olivia Joffrey

Olivia Joffrey was raised by two native New Yorkers in a California beach house full of books and records. Her eponymous collection is both a love letter to 1970s Santa Cruz, her bohemian hometown, and her mother – a former stage actress whose expatriate years in mid-century Spain flavoured her personal style. With the collection, Olivia seeks to share with women the liberation of a chic, effortless dress – one that inspires a life of more joy and passion pursuits and minimal time deliberating in one’s closet.

In Conversation - Olivia Joffrey

Olivia with her daughter Cosima

 

Your mother Anne-Marie is a constant inspiration for your creations. How would you define her style?

True style is really autobiography. My mother’s style was 100% the byproduct of the places in which she lived: New York, San Francisco, and finally Andalusia. New York City lent my mother a certain urbane femininity. She always leaned toward unfussy clothes, long hair parted in the middle in a chignon. However, she would never leave the house without perfume. Naked without perfume! She believed a woman should have one nice handbag. Peeking out of hers, was the latest Paris Review, or The New Yorker. She was glamorous in a bookish way. Eventually she left New York for San Francisco after reading Kerouac’s On The Road : she basically put down the book and got on a Greyhound bus. In San Francisco, she fell in with another group of bohemian writers, but she was never ever a hippie. Throughout the 60s and 70s she wore simple, elegant shift dresses from I. Magnin (the Bergdorf Goodman of California, now defunct). She loved bell-bottomed pant suits, which she’d wear with a French t-shirt and wedge espadrilles. She had a Bill Blass kind of elegance, but it was tempered by the earthiness of California (canvas shoes, wood buttons, Mexican silver jewelry, etc.)

In Conversation - Olivia Joffrey

Expats at the Féria de Sevilla c.1967. One American stage actress, a South African puppeteer, her Irish novelist husband & their darling boys. And one dignified Spaniard. (Of note: my mother is wearing a white cotton dress that served as inspiration for our Olivia Joffrey  Monterey  Cabana Dress)

 

By the 1970s she was living all over the world, but primarily in Nerja, Spain where a group of her friends had formed a sort of impromptu writers colony. Living in Spain taught her the joys of minimalism. One trunk of clothes would have to last for several years (there was nowhere to shop in Franco’s Spain!). The Andalusian climate dictated cotton dresses, lightweight caftans, and white trousers with button-down shirts (she would buy hers in the Brooks Brothers boys department.) She had amazing, thick blonde hair which was her crowning glory. When it started to turn white prematurely in her thirties, she just let it be. The white hair spoke volumes: confidence, self-knowledge, a little avant-garde.

My mother’s style was effortless, laid-back, tidy, feminine, and worldly.

In Conversation - Olivia Joffrey

Nerja, Andalusia 1967. My mother in a silk brocade kaftan outside her house.

 

In Conversation - Olivia Joffrey

My mother in Nerja c.1967

 

Which part did you find the most difficult when creating your own brand? And the most rewarding?

The line has come along so organically. I am not formally educated in fashion, so I’m naïve (often clueless) of the fashion business protocols. I decided early on that I just wanted to make caftans and tunics – seasonless pieces. Our logo, website and the hangtag design all came to me easily, given my background in illustration. The collection is a love letter to my mother and the life she led. I am telling her story. The most difficult thing for me is managing production, quality control, making sure the fabrics I love are available in the quantities I need, on time, etc. The most rewarding thing is definitely the storytelling. If I weren’t designing clothes, I’d probably write a screenplay about her life. She has advanced Alzheimer’s now (she’s 84) so it’s my cartharsis, my productive means of keeping her memory alive.

In Conversation - Olivia Joffrey

 

Capitola Cabana dress -Midnight flamenco dot by Olivia Joffrey

Capitola Cabana dress -Midnight flamenco dot

 

Carmel Cabana dress -ocean stripe by Olivia Joffrey

Carmel Cabana dress -ocean stripe

 

You’ve lived in London, New York and California. What taught you about style each of these cities?

What a fabulous question! I adore cities.

NYC

I lived in New York as a young woman after college. I’d walk to work from uptown to midtown, soaking up a lot of visual education just people-and-building-watching. I learned what good grooming is from New Yorkers. I grew up in a California beach town, so at 23 I still didn’t know what a blow-out was. Gorgeous elderly ladies groomed to smithereens walking their dogs around Central Park impressed me. The public life, the streets of New York are a magical theatre. New York taught me a certain optimism, an appreciation for all the different varieties of beauty out there to appreciate.

London

In London, I lived in Marylebone and studied/worked in architecture; London for me, is the nexus of the design world. I remember the euphoria of discovering the ICA (Institute of Contemporary Art) – wait, it’s a bookshop/ gallery/ bar/ chic latenight café/ movie house? Pinch me. London is ancient and has so many layers of history that it feels like the appropriate place for cutting edge modernity to spring from. The medieval Inns of Court were once new, so was the Barbican, the Tate Modern… the list goes on. London was an education for me in how rich you can be on a tight budget, getting to suck the marrow from a city.

California 

Having been raised here, California is in my blood – the climate, the plants, surfer slang, the scent of jasmine and salt air, The Pacific – all these things feel like my own skin. My family and I now live in Montecito, a little coastal village next to Santa Barbara. It’s a wonderful place to raise a family, grow a business (my production is close by in Los Angeles) and be a creative person. California is about two things for me: (1) sensuality and (2) open-mindedness. Sensuality due to the climate and the exquisite natural beauty that saturates the place and open-mindedness coming from the “go west” mentality of all the folks who settled this place. Free-thinkers, wierdos and progressives who dream big. California is always questioning convention and moving forward.

In Conversation - Olivia Joffrey

 

 

I met you through Instagram (and I’m so glad I did!) How important is the role of Social Media in your brand?

Instagram is the best. The brand benefits tremendously from the little community we cultivate there. We haven’t really tapped Facebook or Pinterest for the same purpose but that is a goal moving forward. One interesting phenomenon for the brand is our devoted following of interior designers. So unexpected and welcome! I guess it makes sense, as caftans are the sort of things you wear at home, or on holiday in a relaxed setting. There is a yearning among interior designers to create spaces that allow the people to feel “at home.” I am trying to do the same thing with fabric on the body. I feel a special kinship with interior designers.

Monterey Cabana Dress by Olivia Joffrey

Monterey Cabana dress – Flamenco dot

 

Your home is sophisticated yet relaxed, do you have any tips for achieving this style?

Thank you! Such a compliment, as you have the most cultivated eye Gloria. I think of my home is kind of like a mixed tape. It needs to capture my tone. In my case, Californian, but relatively well-traveled. Lots of books, records, mementos, kid’s drawings. My husband’s family is from India so we love to tap into his roots. I discovered Les Indiennes fabric a few years back, and positively mummified a room in their block prints. I think a house will look sophisticated if you just keep the stuff that you love out on display: your books, your music, your art (even propped against a wall.) The relaxed part is probably just a nice way of saying “messy” – I have three girls under the age of 8 so we are by default a hot mess of art supplies, toys and blocks. In a home, a little messy and happy is better than austere. I like the look of a tousled living room the morning after a party. That feels like home.

Olivia Joffrey's home Olivia Joffrey's home

Olivia Joffrey's home

Olivia Joffrey's home

Olivia Joffrey with her three daughters

Olivia and her three daughters

Olivia Joffrey studio

Olivia Joffrey studio

Olivia Joffrey's home

Thank you so much Olivia!

Images: Olivia Joffrey & Maggie Meiners photography